Privacy Policy

Effective Date: 1st January, 2024

Phycolinc Technologies Private Limited (‘KrishiMandir’, "we," "us," or "our") operates the KrishiMandir platform, mobile applications (the "Apps"), Whatsapp Channels and website (the "Website") (collectively, the "Services"). This Privacy Policy describes how we collect, use, and disclose your information when you use the Services and applies to all users, including but not limited to customers, organizations, and individuals (collectively, "you").

  1. Information We Collect

    We collect several types of information to provide and improve our Services:

    1. Information you directly provide:
      • Contact Information: Name, email address, phone number, organization details (if applicable).
      • Content: Messages sent and received through the platform, voice input for AI models (anonymized before training), user details, etc.
      • Account Information: Username, password, security questions/answers.
      • Farmer Data: Information related to your agricultural activities, with your explicit consent (e.g., crop type, land area, harvest information).
    2. Information we collect automatically:
      • Usage Data: Your interactions with the Services, including usage patterns, preferences, and device information.
    3. Information from third parties:
      • WhatsApp Business API: We integrate with the WhatsApp Business API to facilitate communication and may receive information related to your WhatsApp usage within the platform.
  2. Use of Information

    We use the information we collect for the following purposes:

    • To provide and improve the Services, including personalized recommendations for agricultural practices and relevant services, customer support, and troubleshooting.
    • To personalize your experience and tailor content to your needs, especially your agricultural or developmental interests.
    • To send you marketing and promotional communications about relevant services, but only with your consent.
    • To comply with legal and regulatory obligations.
  3. Sharing of Information

    We do not sell or share your personal information with third parties for their marketing purposes. However, we may share your information in the following limited circumstances:

    • Service Providers: We may share your information with third-party service providers who help us operate the Services, such as cloud storage providers or data analytics partners. These providers are obligated to maintain the confidentiality and security of your information.
    • Legal Requirements: We may disclose your information if required by law, subpoena, or court order.
  4. Data Anonymization and Security

    • We anonymize your voice data before training our AI models.
    • We implement appropriate technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction.
    • However, no internet transmission or electronic storage method is guaranteed to be 100% secure.
  5. Your Rights

    Under the Digital Personal Data Protection Act, 2023 (DPDP Act), you have certain rights regarding your personal information:

    • Right to access: You have the right to request a copy of your personal information.
    • Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
    • Right to erase: You have the right to request that we erase your personal information.

    To exercise any of these rights, please contact us through the information provided below.

  6. Children's Privacy

    Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you learn that your child has provided us with personal information, please contact us so we can delete it.

  7. Changes to this Privacy Policy

    We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

  8. Contact Us

    If you have any questions about this Privacy Policy, please contact us at:

    • Email:
    • Phone: +91 7600993429
  9. Governing Law

    This Privacy Policy is governed by and construed in accordance with the laws of India.